Marketing Your Crafts Using Social Media

You’ve started your own home based craft business and now you are looking for ways to attract customers.  Marketing your crafts on social media is a way to get your business noticed so you can attract customers and make some money.

Before you decide which of these social media platforms will best suit your marketing needs you need to determine what your goals are for your business.  Then you can decide which strategies will best fit with your business plan.

Here are some of the benefits derived from using social media to market your business:

  1. You can make more money as people become more aware of your business.
  2. You can sell you products directly to customers
  3. The activity on the social media site can lead to improvement of your business website.
  4. You can build a relationship with your customers which will ensure repeat customer business.
  5. You may find some potential business partners.
  6. You will become known as someone who is an expert in your field.

Listed below are some of the more popular social media platforms.  They can help you publicize your business once you have determined which site best suits your needs.

Facebook is a very easy social media site to use and a good way to gain new customers.  Learning to use it is quick.  You can invite your friends to like your Facebook business page.  Keep your followers interested by updating and posting new items you have to offer.

Your followers will like and share these posts.  This way more and more people will become familiar with your business and the products you sell.  It will create a customer base beyond just your family and friends.

Twitter is a very popular social media platform especially for craters.  You will get to know your customers on a more personal level since you will have conversations with them.

One problem is that you will need to constantly be tweeting.  You not only need to promote yourself you need to take the time to retweet others and reply to other people’s tweets.

YouTube may help your business gain popularity if you can gain a good number of subscribers.  To produce a high-quality video will take time so make sure you allow enough time to do this.

Pinterest was developed to direct people to other sites.  If you want more traffic to your website, you may want to use Pinterest. Try sharing some pictures and direct your followers to the sales page where each of these products is being sold.  On Pinterest, you can still get traffic from something you posted months ago.

LinkedIn is a great social media platform for networking with other business owners.  You may find someone with whom you would like to set up a partnership.  It is not a site that is as useful for marketing as it is for networking.  You don’t connect with your customers on this site.

Do your research and learn what each social media site has to offer and how it might benefit you in growing your crafting business.  Use the tools provided to make running your business easier and more profitable.

 

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